Augmented Reality for the Building Industry

IDEAbuilder CEO Greg Howes presented at the Augmented Reality Event 2011 in Santa Clara on ‘AR in the Building Industry‘.

Mobile Augmented Reality

“Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.” – Wikipedia

Greg showed examples of how IDEAbuilder and others focused on the AEC industry are using augmented reality technologies to improve multiple stages of the construction process and for data visualization.